29 September - 1 October 2026
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The Arena, Riyadh | Saudi Arabia.
Dr. Tajwar Malik
Fellow in Marketing (Lecturer) - Queen Mary University of London and UCL
Dr. Tajwar Malik is a visionary leader at the forefront of marketing, technology, and education. With over a decade of experience bridging academia and industry, he has partnered with global brands such as Samsung and Panasonic to craft innovative strategies that drive meaningful impact. As an educator at Queen Mary University and UCL, he is a pioneer of Drama-Based Pedagogy, transforming traditional lectures into immersive, thought-provoking experiences that inspire the next generation of purpose-driven marketers.
Beyond academia, Dr. Malik empowers startup CEOs through training, storytelling, and personal development, equipping leaders with the skills and mindset to excel in a competitive landscape. He holds a Doctorate in Business Administration, a Master’s in International Marketing, and a Bachelor’s in Business Marketing, blending rigorous scholarship with real-world insight to deliver transformative outcomes.
Speaker Sessions
GESS Talks Live
1525
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Turning Lecturers into Theatre: Can Drama-Based Pedagogy Engage Gen Z in the Generative AI Era?
Session Summary:
In the age of generative AI, how traditional lectures can be turned into dynamic, theatrical experiences, infusing passion, imagination, and creativity into teaching and learning? Drawing on transformative frameworks, including a case study, the speaker guides participants through a philosophical shift in how we perceive lecturing. This session promises a thought-provoking, boundary-pushing session that reimagines the classroom as a stage for creativity and engagement. Join this session to:
• Learn how to evolve from conventional lecture formats to dynamic, theatrical educational experiences that infuse passion, imagination, and creativity into teaching practices, specifically designed to engage Gen Z learners in the generative AI era
• Gain practical strategies for implementing transformative drama-based teaching approaches, supported by evidence from published case studies and research, that create immersive learning environments where classrooms become stages for active engagement
• Discover philosophical and practical approaches to reimagining educator roles and classroom dynamics, ensuring teaching methods remain relevant, engaging, and effective in an era where generative AI is reshaping educational landscapes and student expectations
Speakers
Dr. Tajwar Malik
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Fellow in Marketing (Lecturer) - Queen Mary University of London and UCL
Categories
AI and EdTech
// GESS EDUCATION INSIGHTS
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