29 September - 1 October 2026
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The Arena, Riyadh | Saudi Arabia.
Almira Sirbayeva
Head of Marketing - Brooke House College Riyadh
Almira Sirbayeva is Head of Marketing and Admissions at Brooke House College Riyadh, a British international school in Saudi Arabia. She leads the school’s strategic growth through brand development, admissions strategy, and community engagement.
With experience in education marketing, school development, and international student recruitment, Almira focuses on building strong relationships with families and creating transparent, data-informed admissions journeys. Her work supports schools in emerging education markets to grow sustainably while maintaining a strong sense of community and trust.
Almira is passionate about educational leadership, school growth strategy, and the evolving relationship between schools and families in international education.
Speaker Sessions
Leaders in Education
1499
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From Awareness to Enrolment: How School Leadership Can Build a High-Performing Marketing & Admissions Engine
Session Summary:
In an increasingly competitive education market, many schools struggle to translate brand awareness into actual enrolment. This session explores how school leadership can bridge the gap between marketing efforts and admissions outcomes by creating a unified, data-driven approach. Drawing on real-world experience within a growing international school, this session will provide a practical framework for aligning marketing and admissions into a single, high-performing system. It will highlight common mistakes schools make, what high-performing teams do differently, and how leadership decisions directly impact enrolment outcomes. Attendees will leave with actionable strategies to improve collaboration, increase conversion rates across the admissions funnel, and build a sustainable growth model for their school
Speakers
Almira Sirbayeva
|
Head of Marketing - Brooke House College Riyadh
Categories
Leadership and Professional Development
// GESS EDUCATION INSIGHTS
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